History:
National Life Group’s roots trace back to 1848, making it one of the oldest and most enduring financial services companies in the United States. Headquartered in Montpelier, Vermont, National Life Group started with a mission to provide financial protection to families and businesses through life insurance. Over the decades, it has grown into a diversified organization offering life insurance, annuities, and retirement solutions through its member companies—National Life Insurance Company and Life Insurance Company of the Southwest.

With over 175 years of history, National Life Group has stayed true to its founding principle: to serve people, not shareholders. As a mutual company, its focus remains on the long-term interests of policyholders and clients rather than short-term profits.

Ethics and Values:
National Life Group is guided by its core values—Do good. Be good. Make good. These principles shape the company’s culture and decision-making. It places a strong emphasis on ethical business practices, community involvement, and doing what’s right for clients and employees alike.

The company is deeply committed to financial literacy, community service, and inclusive economic opportunities. Through the National Life Group Foundation, it supports education, human services, and health initiatives. It also champions diversity, equity, and inclusion, both internally and in the communities it serves.